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10 ways to improve your customer centricity today
Many of you know that you need to become more customer centric, to put the customer clearly at the heart of your business, but just don’t know where to start. This week I give you ten simple actions...
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The Great Trends Hoax: They don’t give a Business a Competitive Advantage
Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and then taking pride in seeing that they were “right”, that what they had “predicted” has...
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Top 10 Customer Centric Posts of 2012
This is the last post of 2012, and a chance to (re)read this year’s most popular C3Centricity posts amongst professionals just like you. Read them today and join the conversation about customer...
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A Peek at the Future of Customer Understanding
What are you expecting in 2013? This is a question we should all be asking of both ourselves and our businesses this week. The beginning of a new year is the perfect time to consider what we need to...
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Can you (Re) Gain Trust?
Over the last few months we have heard many scandals based upon the disappointing discovery of unfounded consumer loyalty and trust. Rigged football matches, numerous athletes taking illegal drugs and...
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Turning Trends into Future Scenarios and the 10-Step Process you Need to do it
Most major organisations follow societal trends today – and that’s the problem. They are all following the same trends, attending the same trend “shows” & conferences, and getting the same or at...
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Time to Change your Outdated Work Habits
This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and he provided me with pages of ideas and possible content. Have you ever noticed...
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How to get R&D as Excited about Consumer Innovation as you are
Did you do a double-take when you read this post’s title? I bet you did. R&D is at the heart of innovation for most major manufacturers, so they should be excited by consumer understanding,...
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How to Innovate More Creatively
I was recently on a trip to the US; a transatlantic flight on a Boeing 747, my favourite airplane – apart from the Seneca II that I used to own. Anyway, the reason I love long-distance flights is...
View ArticleMarketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.
Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. From the outside, they are seen as the department that comes in late, parties every night and gets to talk...
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